Youthful – Glamorous – Provocative – Sexy Yet Chic
More than 30 years ago, attracted by the Hollywood lifestyle, the Marciano brothers introduced the Guess brand as sexy and timeless. Guess permeated the country as the new image of sex appeal. Striking photographic visuals captured the public’s eye and stirred its soul, while turning unknown faces into supermodels overnight. Black and white campaigns with the signature Guess logo evoked a sensual mood of mystery that would become as important as the product itself.