sass & bide is dedicated to the strong, the obscure & the beautiful.
Sass & bide is the namesake label of Sarah-Jane Clarke (sass) & Heidi Middleton (bide). These best friends broke the rules, followed their hearts and today enjoy international success. A former accountant and advertising art director, they are an anomaly in an industry where fashion college or working as a design assistant is rite of passage.
Sass & bide eyewear is an evolution of the aesthetic that embodies our collections. Where strong lines collide with fine detailing; modern silhouettes compete with vintage inspirations. Where memories of a past reconnect a tomorrow.
A distinctly sass & bide twist permeates every frame, from the classic to the statement pieces. Beautifully echoed through each of the sunglasses is a symbol of Sarah-Jane and Heidi’s friendship, a star featured on the tip of every arm, which is the small star tattoo they share with each other.